Bejo introduces the NCC seed and an innovative format for mechanized planting.
Among the main innovations, Bejo introduced the NCC seed, which improves the cleaning process using steam, eliminating the need for chemical treatments. In addition, an innovative
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.