Bureaucratisation, a brake on Farm to Fork
The European Commission's 'Farm to Fork' (F2F) strategy is the focus of attention for many players in the sector. On the one hand, agricultural organisations and producers of the conventional model, who believe that the objectives set by the Green Pact to increase the percentage of organic surface area are unrealistic, and also claim that the elimination of organic farming is unrealistic.
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.