Calixta potato wins the award for Best Advert at the Smile Festival
Grupo Lázaro, with its Calixta brand, has won the prize for the best advertisement in the Magazine Press category at the International Advertising and Humour Festival Smile Festival, which this year celebrates its 13th edition.
The brand, launched last July, represented the company's entry into the pre-prepared convenience food business with two microwaveable products (potato and sweet potato). Thus, Calixta,
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.