Calixta takes the internet by joking about "a clothing line made of potato" that never existed
Grupo Lázaro, with its brand Calixta, has launched a viral marketing campaign through a humorous fake news: "A clothing line made of potato fibre", which in reality does not exist and which has been used to make jokes about it by some of the most hooligan accounts in Spain of
.
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.



