Eroski presents 'The basket that makes you fall in love'.
The initiative will be available from Thursday 16 March and the intention is that it will continue throughout 2023. It is not a price cap, as explained by the company's commercial director, Beatriz Santos, but will adjust "the margins as much as possible, taking into account the cost increases that have occurred".
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"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.