GeneraSur focuses on innovation as the only way to sustain agricultural production
Andalusian agricultural entrepreneurs have put on the table the urgent need to invest in technological solutions to manage water resources "if Spain wants to maintain the level of agricultural exports it currently manages".
The severe drought, which is particularly affecting southern Spain, is taking its toll on farmers, who, this morning,

"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.