Innovative' purchasing recovers 38% in the last half year
Despite the current weight of the price factor in consumer decisions, the purchase of innovation in FMCG has recovered at the beginning of the second half of the year. This is indicated by data from AECOC Shopperview and Gelt Data Facts, which show that 58% of shoppers have included a new product in their latest shopping basket, which represents a
fewer than the previous year.
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.