"Larsson RZ is the star of the winter".
Rijk Zwaan's development in brassicas is mainly focused on four aspects: leaf health, yield, post-harvest and predictable cycles. These are fundamental characteristics to be able to make a difference in an unstable context for growers. In addition to the well-known inflationary problems and the lack of labour, there are also concerns about climate change, which are also affecting the quality of the crop.
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.