Líder Villaconejos' Estrella pumpkin receives the Flavour of the Year Award
The exceptional flavour and quality have crowned the Líder Villaconejos pumpkin with the Flavour of the Year Award 2024. The winning variety is Estrella, one of the latest additions to the catalogue of the multinational seed company, Sakata.
The Flavour of the Year Award is a significant recognition within the food industry that is awarded on a regular basis
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"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.