Local products, a marketing tool
Whether because of what we have experienced or because retail is always evolving and reinventing itself, I highlight in this article two initiatives that have been launched in the UK that are based on local produce.
Possibly the most original is the one being carried out by the Morrisons chain. Under the slogan 'Together with Morrisons', a new shop format associated with
their products
Morrisons.
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.