Mercavalència and Confemercats celebrate Christmas with more than 400 plants
The president of Mercavalència, Santiago Ballester, has delivered Christmas plants from Mercaflor to the stalls of the municipal markets in an action promoted by Confemercats. The delivery of the plants was carried out with the aim of encouraging shopping in the municipal markets and supporting local traders. The Christmas season is an important campaign in the
Christmas season.

"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.