New board of the Spanish Tropical Association
The Spanish 'Tropical', the driving force behind Andalusian and Spanish agriculture, is going through one of the most complex moments in its history. Its producers face the paradox of having some of the most promising raw materials in European markets at the moment, but with the problem of not being able to access the resources or water infrastructures necessary to maintain their crops.
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.