Price game on the shelves
The eco-friendly sector faces significant challenges. Inflation has taken a toll on the demand of European consumers. For the past two years, there has been a decline in cultivated land and some companies have abandoned the organic line. In key destinations like France, there are chains that have downsized.
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.