Rising fresh food prices boost 'promotional' consumers
Inflation continues to influence the behaviour of fresh produce consumers, who are changing their habits in search of savings. This is reflected in the report 'The fresh produce consumer in the face of inflation', prepared by AECOC Shopperview in collaboration with MeléndezxFrescos. The study shows that 68% of consumers have changed their shopping habits in the face of inflation.
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.