Soltir: "2023 was a good year".
"If we incorporate all the increases in the price of products, what we end up with are much more expensive products to eat. This could be a dangerous trend, which could lead to a change in consumer habits, in the sense that, instead of buying fresh, they buy frozen or go directly to another category", explains Angel
.
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.