The barcode turns 50
On April 3, 1973, executives from the leading food industry and distribution companies in the United States met to choose the symbol that would be used to identify products in shops. The winning design consisted of bars of different thicknesses and an identifying number, which provided information about the items by reading them with a
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.