The flower sector is ahead of All Saints' Day with the wind at its back.
The 1st of November is, after Mother's Day and Valentine's Day, one of the biggest sales days of the year, representing up to 20% of annual turnover in certain areas of Spain.
The Spanish Association of Florists (AEFI) estimates that each customer will spend an average of 40 euros, in line with previous years, to remember the deceased on a
November 1st.
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.