Today's consumers are more practical and rational in their consumption routines.
The return to normality after the pandemic has brought with it new consumption and shopping routines. Despite the current economic situation, consumers are not giving up going out although, according to the consultancy firm Kantar, the annual decline in the FMCG sector is partly explained by the fact that we are spending less at home (-3.5%) and more out and about (+5.7%). However, in the short term
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.