UNICA launches a campaign starring centennials
Generational renewal is one of the most pressing concerns in the agricultural sector. The challenge now is to ensure the presence of young people at the head of farms. But what motivates a person under the age of thirty to embark on the adventure of cultivating their land and managing their own business?
From UNICA they have posed this question to farmers
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"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.