Who should make the effort: Planas, the producers, the operators...?
The president of the Valencian Farmers' Association (AVA-ASAJA), Cristóbal Aguado, responds to Planas that the "effort" he is asking of the agents in the chain "should be made by him, making an effort to provide transparency in each link of the value chain, inspecting the formation of prices and detecting who wins and who loses. Simply asking them to adjust their prices
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.