Antares Vision Group, innovation in traceability for brand protection
Monitoring of product characteristics, such as type, harvest location, growing conditions, right from the start. As many as 1.5 billion berries have been serialised in their boxes directly in the field. The solution was successfully adopted by Antares Vision Group, for a major US company that grows and distributes berries, thanks to the technology of rfxcel, part of the group. Thanks to the unique digital identity, the consumer is also involved, who can comment on the quality of the individual product
.Antares Vision Group is a technology partner of excellence in digitisation and integrated data management and a major player in inspection systems for quality control. This innovative supply chain transparency solution is offered for any type of fruit/vegetable and enables full traceability and constant quality control.
Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
The magazine is available in two languages: English and Italian. The digital edition, Fresh Point Digital Magazine, is an innovative version of the printed magazine that covers topics such as innovation, promotion, logistics, and packaging.