Galbani and Bonduelle: co-marketing to stimulate cross-selling
Galbani Santa Lucia and Bonduelle present the perfect pairing for summer. The two brands, dairy and IV Gamma respectively, join forces by bringing their flagship products to the table: salad and mozzarella with the claim 'Made to be together'. Following a strategy adopted some time ago, those of Galbani (Lactalis Group) are offering
Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
The magazine is available in two languages: English and Italian. The digital edition, Fresh Point Digital Magazine, is an innovative version of the printed magazine that covers topics such as innovation, promotion, logistics, and packaging.