Italians do not cut back on fruit and vegetable spending
Consumers are unwilling to pay more for sustainable packaging and are not saving on fruit and vegetable purchases. These are some of the most interesting elements that emerged from the inaugural conference at Marca Fresh 2023 organised by Sgmarketing (The fruit and vegetable department, the challenges of the market between convenience and innovation. Gdo and production compared) where the annual analysis of one thousand fruit and vegetable purchasing managers representative of the national population was presented. Few save money on fruit and vegetable purchases
The current market scenario sees a trend in grocery spending that is growing by 4.4% in value terms, with MDGs accounting for 34.9% share in value and 35.2% in volume. The assortment structure within modern distribution is increasingly characterised by the imposed weight product.
Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
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