La Grande Bellezza Italiana ready for co-branding with its premium products
For the second year at Marca Fresh, the space reserved for the fresh sector at the Bologna exhibition, the Great Italian Beauty. With the slogan Coltiviamo Passioni (Let's Cultivate Passions), the business network brings together six historical production realities of the national fruit and vegetable scene (Odorizzi, Coofrutta, Op Joinfruit, Op Geofur, Bergonzoni Frutta, Perusi). A total production of 1.7 million quintals, 120 million euro global turnover, 16 warehouses located throughout Italy, all covered by photovoltaic systems. The aim is to offer the market a range of quality Italian fruit and vegetables. Starting with PGI products (Clementine from Taranto, Radicchio from Verona, Mela Rossa Cuneo, Cipolla Margherita di Savoia), and ranging from apples to kiwis, radicchios, oranges, pears, cherries, peaches and nectarines, plums, blueberries, brassicas, kiwis, lemons, pomegranates and grapes.
Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
The magazine is available in two languages: English and Italian. The digital edition, Fresh Point Digital Magazine, is an innovative version of the printed magazine that covers topics such as innovation, promotion, logistics, and packaging.