Melinda launches the Dolcevita #freshtalks brand with Jessica Paternoster
Dolcevita is the new brand identifying the 'sweet' apples of the Melinda Consortium. Launched in mid-January and supported by a multi-channel communication campaign with trade marketing activities involving large-scale distribution companies, wholesalers and greengrocers, as well as consumer-oriented events such as the one in Piazza del Duomo in
Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
The magazine is available in two languages: English and Italian. The digital edition, Fresh Point Digital Magazine, is an innovative version of the printed magazine that covers topics such as innovation, promotion, logistics, and packaging.