More innovation for the potato, starring at Marca Fresh
How to valorise a product that makes the values of convenience its own, but which also needs innovation (especially in terms of variety, but also in terms of intended use, and the health aspect should be addressed) to breathe new life into consumption in the category. A specialist conference dedicated to the potato category was held at Marca Fresh. Falling volumes, but growing in value The potato figures
Fresh potatoes account for 8.7% of the volumes purchased in the fruit and vegetable department and 18.4% of vegetables alone, making them the leading product.
Nielsen and Cso data show a decline in potato sales volumes compared to the previous year (-2.8%) while growing in value (+5.9%), even though the inflationary rise is affecting them.
Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
The magazine is available in two languages: English and Italian. The digital edition, Fresh Point Digital Magazine, is an innovative version of the printed magazine that covers topics such as innovation, promotion, logistics, and packaging.