Mutti invents the tomato soup segment #vocidellortofrutta
The anticipation came at Sanremo with the new commercials. Mutti has entered the Italian fresh soup market by pioneering a new segment: tomato soups, with a production of 603 thousand tons of 100% Italian product by 2022. An epoch-making innovation for the company, which exits the UHT world for the first time and enters the chilled world. A project
Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
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