Naturalness and tradition: the new packaging for the Patata di Bologna PDO
Since October, the new distinctive image of the Patata di Bologna DOP has made its debut in supermarkets: the Consortium has chosen to use packaging with warmer colours, linked to tradition. The words Consistenza perfetta e Sapore particolarmente delicato (Perfect consistency and Particularly delicate flavour) on the front of the packaging
The new look has found favour with consumers, as confirmed
Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
The magazine is available in two languages: English and Italian. The digital edition, Fresh Point Digital Magazine, is an innovative version of the printed magazine that covers topics such as innovation, promotion, logistics, and packaging.