New campaign for iLcamone, the real one focusing on social media
For the fourth year running iLcamone, the real one, is back on air with a new social adv campaign featuring digital entrepreneur and author Sonia Peronacie and food influencers Mastercheffa and Vannisa Biggio. New packaging to be even more distinctive on the shelf iLCamone new packaging
To reach the widest possible pool of users, we chose

Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
The magazine is available in two languages: English and Italian. The digital edition, Fresh Point Digital Magazine, is an innovative version of the printed magazine that covers topics such as innovation, promotion, logistics, and packaging.