#Repartofresh. Nicola Mastromartino (Moderna 2020): 'Etè Prime's premium offer'
Moderna 2020 (VéGé) articulates its offer with four formats Eté Smarty for small and neighbourhood shops, the classic Eté, for medium-sized stores, Grand'eté for large stores, and the Prime format recounted in this Gdoweek article. The latter is designed for a premium offer at affordable prices. In Salerno, the
Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
The magazine is available in two languages: English and Italian. The digital edition, Fresh Point Digital Magazine, is an innovative version of the printed magazine that covers topics such as innovation, promotion, logistics, and packaging.