#Repartofresh. Esselunga: the offer at Merlata Bloom
The expansion of Esselunga continues as it fits into a modern urban and architectural context, the result of redevelopment operations in the Uptown residential district, the Mind - Milan Innovation District and Merlata Bloom. In such an environment, the brand is addressing a target of young families and teenagers, adapting its offer to satisfy them
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Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
The magazine is available in two languages: English and Italian. The digital edition, Fresh Point Digital Magazine, is an innovative version of the printed magazine that covers topics such as innovation, promotion, logistics, and packaging.