Seven out of ten Italians careful not to waste food
67% of Italians are attentive to the issue of food waste, while the proportion of those who do not care continues to fall and stands at 33%. This figure emerges from research commissioned from BVA-Doxa by Babaco Market.
The research identified 4 different profiles of Italians with a specific view towards food waste and different attitudes towards fruit and vegetable consumption. The virtuous (30%)
They buy small quantities of food, adopt a weekly menu to regularise purchases and consumption. They love fresh fruit and vegetables, are attentive to seasonality and Italian origin is a priority in their purchasing choices. Less sensitive to price, they are the most likely to use sites and apps that support Italian-made food and anti-waste practices. The well-intentioned
Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
The magazine is available in two languages: English and Italian. The digital edition, Fresh Point Digital Magazine, is an innovative version of the printed magazine that covers topics such as innovation, promotion, logistics, and packaging.