Sustainable innovation in fruit and vegetables also at the centre of Marca Fresh conferences
The current critical issues and the future of fruit and vegetables in Italy. Marca Fresh, in its third edition, renews its vocation as an innovative format with a series of events during the two days of Marca 2023 at Fiere Bologna, which we will follow in our #gdoweekreport by clicking here. Two meetings curated by Sgmarketing: market challenges and focus on the potato
On 18 and 19 January, two meetings curated by Sgmarketing will take place in the Arena in Hall 16. On the first day, at 11.30 a.m., after an introduction by Claudio Scalise, managing partner of Sgmarketing, the conference entitled Le sfide del mercato tra convenienza e innovazione. Comparing large-scale distribution and production. Salvo Garipoli, director of Sgmarketing, will comment on the main results of the company's annual consumer analysis. The role of convenience in the shopping process in the dual dimension of economy and service will be explored in detail.
Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
The magazine is available in two languages: English and Italian. The digital edition, Fresh Point Digital Magazine, is an innovative version of the printed magazine that covers topics such as innovation, promotion, logistics, and packaging.