Tigullio, sustainable basil communication campaign 'Deliciously imperfect
Tigullio is back in communication on the main TV stations and on digital to announce the 100% sustainable nature of the basil used for its pesto alla genovese. Traceability on harvesting and processing methods and protection of biodiversity
This is the start of a new path for the brand, as the sustainability manifesto also says,
Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
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