Tomra Food appoints first global category director for processed fruit and vegetables
Belgian Jacob Hobbel has been chosen as the first global category director for fruit and vegetables in Tomra's Processed Food business area. Background at Pasfrost and Greenyard Frozen
.After 15 years of experience in sales management in food markets, Jacob Hobbel was sales manager at Belgian frozen vegetable producer Pasfrost, responsible for Central Europe, Scandinavia and Japan; he then held the same position at Greenyard Frozen, where he oversaw the market strategy and business development of the North American, Emea and African regions, until joining Tomra.
"Jacob brings to the job a broad and deep knowledge of the frozen fruit and vegetable industry, as well as an insight into consumers” quality expectations," commented Karel Strubbe, VP Head of Global Sales at Tomra Processed Food.
Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
The magazine is available in two languages: English and Italian. The digital edition, Fresh Point Digital Magazine, is an innovative version of the printed magazine that covers topics such as innovation, promotion, logistics, and packaging.