Women's Day, less mimosas (-40%) and rising prices (+20%)
Climatic change also affects International Women's Day: this year there will be 40 per cent less mimosa this year, says Cia, due to earlier flowering in January. And the nursery industry is running for cover, studying late varieties. A 12 million euro business
The turnover for the mimosa, 90% of which is produced in Liguria, will be 12 million euro
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