Before Valentine's Day, rose breeders are calling for respect for innovation and protection against illegal propagation.

2026-02-11 00:00

Valentine's Day is the most romantic day of the year—and the most important commercial date for the global rose sector. In the U.S. alone, rose sales during this period reach into the billions, with red roses making up nearly 70% of all flower sales. Globally, over 250 million rose stems are sold.

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