Branding can elevate plant value by creating a strong identity and reputation for a plant product. A well-established brand can help differentiate plants from competitors, communicate specific qualities or benefits, and build trust with customers. This ca

2025-03-10 00:00

Brands are names or logos that differentiate a business, product, or service from its competitors (Thomson Reuters, 2024). Brands, such as Nike, are ubiquitous and signify a particular level of quality that customers can expect when they purchase a product. In the ornamental plant industry, we have various well-known brands that signify quality and innovation.

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