Gerbera Joybera flying off the shelves: "The market has been reinvented"

Practically every consumer is familiar with the Gerbera - but typically as a cut flower. In contrast, the Gerbera jamesonii as a potted plant had a somewhat negative reputation. The quality was frequently unreliable, leading to dissatisfaction among consumers and causing retailers and growers to lose interest in it. However, everything changed when Schoneveld started to focus on improving the quality.

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