How was Valentine's Day 2024?
What was 2024's Valentine's season like? According to a survey conducted by US floral software provider Floranext, more than 50% of the surveyed florists report that red roses were their most sold product in 2024. Second were mixed flowers with 43,36%. On average, a dozen long stem roses cost $106 on Valentine's Day.
Floranext surveyed florists between February 10 and February 21

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