India: Ahead of Valentine's Day, rose prices are rising, but florists are seeing their profits decrease.

2026-02-13 00:00

As Valentine's Day week drives up the demand for flowers, florists throughout the city are reporting that skyrocketing wholesale prices and changing market dynamics have led to their businesses facing losses instead of profits. Rajesh Gaikwad, a florist who has been selling flowers on J.M. Road for over three decades, mentioned that he

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