Pieter Bootsma reflects on 100 days as CEO of Royal FloraHolland.

2025-04-18 00:00

Pieter Bootsma has now completed 100 days as CEO of Royal FloraHolland. A great moment to look back on the past period. Among other things, he talks about the positive results for 2024 and his visit to Kenya and Ethiopia. But he also looks ahead. Curious about Pieter's experiences? Watch the video.

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