The Kenyan Flower Subsector: A model of improved competitiveness through mandatory and voluntary sustainability standards
2024-07-04 00:00
Source:
Floraldaily.com
Kenya's flower industry has placed the country on the global map. Today, it is a crucial component of the economy, contributing 1.25% to the GDP and providing employment to over 500,000 Kenyans. Despite the existence of separate public and private sustainability standards within the industry, the Kenyan government has acknowledged this sector's importance.
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