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US: SAF responds to negative floral references in Valentine's Day promotions

2024-02-26 00:00
Source: Floraldaily.com

As the voice of the floral industry, the Society of American Florists (SAF) takes a stand against businesses that disparage flowers to promote Valentine's Day gifts.

In its outreach efforts, SAF encourages companies to focus on highlighting the benefits and key selling points of their products rather than resorting to unnecessary and unfair remarks about flowers.

More. Go to the article

Floraldaily.com
Floraldaily.com

FloralDaily.com is an online platform offering global flower news, covering a wide range of topics within the floral industry, from breeding, cultivation, and market information to events and innovations. It serves as a comprehensive source for professionals and enthusiasts to stay informed about the latest trends, developments, and opportunities in the flower sector.

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