Aldi and Lidl are investing big to win the ‘hearts and minds’ of British farmers
Sources claim that Aldi and Lidl are positioning themselves as the new face of British produce. Lidl UK’s chief executive Ryan McDonnell said last week: “The farmers and producers that supply us, some of which have been with us for decades, are paramount to the success of our business.” The grocer announced that it would be spending £2 bn more than planned on buying British in the
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