Chicory: "To reverse the downward [consumption] trend you must create awareness among young people"
This week sees the start of the second Chicory Week in Belgium. This Flanders Agricultural Marketing Board (VLAM) campaign aims to raise awareness of this Belgian pride again, which, it turns out, is indeed necessary. "Long-term consumption figures keep falling," begins VLAM's Nele Van Avermaet.
Herman Lion of the Belgian wholesaler Lathouwers and Co. believes the campaigns
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