Consumer support for Fairtrade remains strong - despite global cost of living crisis
Consumers all over the world are staying loyal to Fairtrade as the most visible and trusted ethical label, according to new research findings released by GlobeScan and Fairtrade today.
Close to three in five (56 percent) shoppers surveyed in 12 countries said they were willing to pay more for a Fairtrade product, despite the increased cost of living. While consumers are
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