Consumers are not willing to pay more for sustainability
Speaking last week at Hort Connection, Ben Hoodless, Interim Chief Executive of IFPA ANZ, gave some insights into the State of the Industry Future Trends Report.
He said that consumer's biggest concerns were increasing costs, 48% expect the economy to worsen in the next 6 months, while 73% expect the cost of living to increase.
Sustainability is a major factor
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