“Distribution of produce has become more technical and complicated, requiring more investment”
Developing the business and growing sales was top priority. In 22 years, the whole team and myself helped Montreal-based Courchesne Larose grow by 10 times its revenues. How was this growth achieved? “In the past 20 years, we went through some very serious strategic planning sessions,” Milette said. “We sat down every five years to make a plan for the medium to long term and most
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