"Egypt is an important import country, where we also want to stand out well"
For years, Aartsen has had a successful strategy of organizing house brands per country of origin. "We focus hugely on quality and try to get as wide a range as possible under a particular brand. We can then offer it to our customers 52 weeks a year. Recognizability with a quality label," says a company representative.
Egypt is an important import country for Aartsen,
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